Initially, the duo inked a deal last year in September. Back then, the entertainment platform was selected as Inter FC’s Official Infotainment Partner. Building upon the initial success of the collaboration, now, LeoVegas.News and Inter have taken their partnership to a new level. As a result, the entertainment platform was selected as Inter’s new Official Training Kit Front Partner of Inter.
In a statement released late last week, the famous soccer club explained that per the deal, LeoVegas.News brand will appear on the men’s and women’s first team training kit. Moreover, the brand will benefit from exposure via pre-match training kits worn by players for warm-ups before all matches.
While the collaboration will ensure brand exposure for the entertainment platform, it will also cater to the fans of the famous soccer club. Thanks to the deal with LeoVegas.News, Inter seeks to deliver new quality content for its growing international fan base. Ultimately, the collaboration is expected to deliver exciting experiences for Nerazzurri and soccer fans alike.
The Deal Brings Excitement to LeoVegas.News and Inter
The latest collaboration isn’t the first time the duo teamed up for a training kit. In December, LeoVegas.News brand appeared on the team’s training kit in Malta, strengthening the initial deal signed in the autumn. Thanks to the aforementioned agreement, which will be effective until 2024/25, the entertainment platform’s logo will also be visible “in the tunnel of at San Siro and on the sidelines at the Suning Training Centre in Appiano Gentile,” explained the soccer club.
“We are delighted to be able to announce this upgrade of the partnership between Inter and LeoVegasNews after just six months.“
Alessandro Antonello, CEO Corporate at FC Internazionale Milano
Inter’s corporate CEO, Alessandro Antonello, said that the club is excited to take its collaboration with LeoVegas.News to a new level. He explained: “The first part of the season was very successful, and this new agreement bears witness to the value of our partnership.” Finally, Antonello predicted that following the deal in Malta, the new collaboration will further strengthen the partnership between the club and the infotainment brand.
“We are extremely proud to announce this new collaboration with FC Internazionale Milano, a historic club of international renown that has fans all over the world.“
Niklas Lindahl, CMO at LeoVegas.News
Niklas Lindahl, LeoVegas.News’ CMO, added that the company is delighted to unveil this new collaboration with the historic soccer club. He pointed out that Inter has a unique and fast-growing fan base that supports its team and Italian soccer as a whole. In conclusion, Lindahl said that this new partnership marks an exciting moment for both Inter and LeoVegas.News.