Athletico Paranaense, a football club competing in Brazil’s top-flight men’s league, Campeonato Brasileiro Série A, announced it has signed a shirt sponsorship deal with sports betting operator Esporte da Sorte.
The new agreement with Esporte da Sorte will see the logo of one of the fastest-growing sports betting operators in Brazil feature on the front of Paranaense’s shirts and the club’s main exhibition properties.
Commenting on the master sponsorship agreement, the chairman and chief executive officer of Athletico Paranaense, Mario Celso Petraglia, stressed the importance of the arrangement for the club at this particular moment of its history.
We are pleased and proud to count on Esportes da Sorte at this very important moment in the club’s history.
Mario Celso Petraglia, CEO & chair, Athletico Paranaense
“About to turn 99, Athletico expects to experience even more victorious moments alongside Esportes da Sorte,” Petraglia added.
Founded on March 26, 1924, through the merger of two traditional clubs in Curitiba, International Football Club and América Futebol Clube, Athletico Paranaense is using the Esporte da Sorte sponsorship deal to mark the 99th anniversary since its creation.
‘Build Memories’ with Hurricane Fans
Darwin Filho, chief executive officer of Esporte da Sorte, also commented on the sponsorship agreement with the football club known as Hurricane among its supporters, highlighting where the club’s credentials and the operator’s business values align.
“Athletico is a model club and exudes a business culture, modernism and innovation – values that are also part of the Esportes da Sorte’s DNA for more than 20 years,” Filho said, praising the collaboration with Hurricane.
“We arrived here not to be another master sponsor, but to embrace Hurricane and build memories with its passionate fans,” he continued, promising Paranaense’s fans “a lot of support, interaction and activations” as part of the operator’s goal to help the club achieve its sporting objectives and climb up the football hierarchy in the Americas.
The new sponsor logo is set to appear on the shirts of Paranaense’s next game which will be the return leg of the state championship with Maringa at Arena da Baixada after a 2-0 win away from home in the first leg.
The shirt sponsorship deal with Athletico Paranaense is the latest for Esporte da Sorte, a brand that features heavily in Brazil football, sponsoring ten football clubs, and being an official partner of the Campeonato Paulista and the Gaúcho Série A2, as well as the main sponsor of the Copa São Paulo de Futebol Júnior this year.