Details of the new collaboration emerged Monday and see Bragg Gaming become the latest partner of the leading platform. The new partnership will see Bragg benefit from the B2C promotion of its partner and in-house studios via affiliates.
Under the terms of the collaboration, First Look Games, which was founded back in 2018, will help the iGaming provider by distributing information and assets. As a result, in-house studios of the company such as Indigo Magic, Atomic Slot Lab and different partners powered by Bragg Gaming will be able to access more than 800 approved publishers and affiliates.
Per the terms of the new deal Bragg gaming will be able to upload videos, images, logos, as well as demo games to an online library. Then, First Look Games affiliates that are approved will be able to tap into this information and download individual details or bulk packages. This will help by developing traffic-generating content for the studios and helping expand the reach of their content. Ultimately, this data can reach an audience of more than 20 million players around the globe.
A Significantly Important Partnership
Niklas Mravlje, Bragg Gaming’s director of product marketing, said that the collaboration marks a milestone moment for the company and its studio partners. He explained that thanks to the deal with First Look Games, the company’s in-house and partner studios will expand the reach of its content and reach new audiences.
Finally, Mravlje said: “Competition for player attention is incredibly fierce among studios, and First Look Games will help us to be heard above the noise being made by our rivals and to drive awareness of the Bragg name, our collection of studios and the thrilling titles that we produce.”
“Competition for player attention is incredibly fierce among studios, and First Look Games will help us to be heard above the noise being made by our rivals and to drive awareness of the Bragg name, our collection of studios and the thrilling titles that we produce.“
Tom Galanis, founder of First Look Games
Tom Galanis, First Look Games’ founder, was also excited about the collaboration with Bragg. He acknowledged that the company represents a leading provider for the iGaming industry. Moreover, Galanis added that First Look is excited to join forces with the company and help by promoting its games to a portfolio of more than 800 publishers.
According to him, through affiliates, gaming studios can significantly expand the reach of their content and engage with new players. Finally, Galanis predicted that the collaboration will be cost-effective and bring success to Bragg.