Interactive gaming and betting technology supplier Elys Game Technology and provider of integrity solutions U.S. Integrity announced that they have entered into a partnership focused on the US.
Monitoring, Reporting, Analytics
The comprehensive partnership between Canadian-based Elys Game Technology and the sports betting integrity monitoring, reporting and analytics organization will provide event monitoring, market intelligence and fraud prevention to support Elys’ operations in the US and facilitate its North American expansion.
Michele Ciavarella, executive chairman of Elys Game Technology voiced the company’s contentment with the new partnership with U.S. Integrity as part of its preparation to further expand its presence across regulated gaming jurisdictions in North America, convinced that the collaboration could be beneficial for Elys.
“We expect that our partnership with U.S. Integrity could give us the ability to identify possible betting abnormalities in real time and enable potentially suspicious wagering activity to be identified immediately,” Ciavarella said, expecting that the partnership would “create a safe and engaging betting environment” for Elys’ customers.
With B2B operations in five US states and the D.C., Elys is providing end-to-end sportsbook services to online operators, retail betting establishments, and franchise distribution networks, and is planning to continue to expand its industry presence.
Local Business Sportsbook Model
At the core of Elys’ operations in the US is the company’s unique small business retail model powering sportsbooks for local and community-based businesses. Recently, Elys expanded its footprint in Ohio to over 100 local host locations ahead of the state’s official market launch.
On behalf of U.S. Integrity, chief executive officer and co-founder Matthew Holt expressed how proud the company is to establish a partnership with Elys Game Technology and support their operations with integrity monitoring, outlining the company’s mission is “to provide a conflict-free, best-in-class insights and compliance solutions” to its customers.
Holt also paid tribute to the exceptional team at Elys, working tirelessly on their North American expansion strategy to keep pace with the evolving market, as well as Elys’ commitment “to the highest integrity standards.”
“These types of partnerships help ensure sports betting integrity and strengthen the unique and proprietary anomaly-detection tools we have developed at U.S. Integrity,” Holt concluded.
Offering a customizable suite of services to cater to a wide range of customer needs, U.S. Integrity helps its customers ensure the highest integrity by providing monitoring, fraud prevention, education and consulting services.
Among its latest customers are Northwoods League, Miami Valley Gaming, Fitzdares, Gold Rush Gaming and others.