Anticipating the launch of its mobile sportsbook services in Virginia, Betfred announced a new multi-year partnership with Loudoun United FC (LUFC). Revealed Tuesday, the new deal designated Betfred as the soccer team’s official sports betting partner.
Loudoun United FC Teams up with Betfred
The new collaboration will see Betfred benefit from brand exposure. The brand’s logo will be visible on the back of the jerseys of the team’s home and away kits. The sponsorship with Loudoun United, according to Betfred, kicks off with the 2023 USL Championship season. Betfred explained that additional brand integrations can be expected near the launch of the season.
The recent deal with LUFC complements Betfred’s ongoing growth. Currently, Betfred USA Sports, the US-facing subsidiary of the famous UK-based bookmaker Betfred Group, is licensed in major US markets such as Pennsylvania, Maryland, Virginia and Iowa, among others. What’s more, the bookmaker is in the process of gaining regulatory approval in Ohio, as well as Nevada.
Betfred was represented for the negotiations with Loudoun United by SCCG Management. The bookmaker explained that it anticipates launching its Betfred Sportsbook mobile product early next year.
The Collaboration Marks an Exciting Moment for LUFC, Betfred
Doug Raftery, LUFC’s executive business officer, said that the new deal with Betfred creates new engagement opportunities for the team’s fans. He added that Loudoun United is looking “forward to working with Betfred to create a great environment on and off the field for seasons to come.”
“Our partnership with Betfred enables us to enhance the fan experience and helps provide additional opportunities to engage with our ever-growing Red-and-White Community.“
Doug Raftery, executive business officer at Loudoun United FC
Bryan Bennett, Betfred USA Sports’ COO, acknowledged that the company has collaborated with many soccer clubs in the UK. At the same time, he added that the new deal marks an exciting moment as the collaboration with Loudoun United is the first US-facing deal with a soccer team.
“Betfred has a long history of successful sponsorships of soccer clubs in the UK, and we couldn’t be more excited to enter into our first partnership in the US with Loudoun United.“
Bryan Bennett, COO of Betfred USA Sports
Bennett pointed out that in the last few years, the team developed a large fan base. Last but not least, the COO said that Betfred is looking forward to delivering unique experiences for fans of the soccer team via Betfred Sportsbook in Virginia.