Studio 21 Live Gaming, a Bulgarian state-of-the-art live casino production company, has teamed up with Relax Gaming, a world-class content aggregator. Under the agreement, Studio 21 will become Relax’s latest studio partner and will see its content integrated into the Powered By Relax aggregation platform.
As per the deal, Relax will onboard Studio 21’s exciting portfolio of games and original content. As a result, the latter company’s titles will be distributed across Relax Gaming’s rapidly expanding distribution network.
Thus, Studio 21 will be able to reach many new operators and, by extension, many new players. The Relax Apex integration platform will back the studio with unrivaled speed-to-market and jurisdictional support.
Studio 21’s content is broadcast from the company’s state-of-the-art studio and broadcasting facility in Sofia, Bulgaria. It provides operators the flexibility to add games, live game shows and bespoke studio sets. In addition, Studio 21 allows gambling companies to add customizable side bets and betting options to the offering they desire.
The Integration Further Expands Relax’s Portfolio
Christopher Haller, Studio 21 Live Gaming’s president, addressed the deal with Relax Gaming, calling it a “huge milestone” for his company. According to Haller, the agreement attests to his team’s ability to provide operators with the customized content they want and need. Haller added that Studio 21 allows companies to differentiate themselves from their competitors.
Partnering with the preeminent online aggregation brand in the industry allows us to widely and efficiently distribute our content to a vast array of operators and markets.
Christopher Haller, president, Studio 21 Live Gaming
Meanwhile, Shelley Hannah, Relax Gaming’s director of casino products, said that her team is constantly looking for quality content to add to its portfolio. According to her, the agreement with Studio 21 will further reinforce Relax’s offering.
This supplier brings creativity, product flexibility and much-needed attention to the specific needs of each operator in the live casino market and we are certain the partnership will prove fruitful in the months and years to come.
Shelley Hannah, director of casino products, Relax Gaming
Relax Gaming is hailed as one of the best B2B suppliers of content in the gaming industry. The company’s commitment to excellence has helped it secure many awards, with some of the more recent ones including the Best Mobile Gaming Software Provider at the EGR B2B Awards, Casino/Slot Developer of the Year at the SBC Awards, and Best Game Provider at the AskGamblers Awards in 2022
Relax Gaming’s Nadiya Attard recently spoke with GamblingNews about the company’s position in the market and its expansion in Spain.