Under the terms of the new deal, announced Tuesday, SBG will benefit from the provider’s globally-recognized live casino services. The new collaboration, labeled as a “landmark deal,” will see SBG’s Betfair and Paddy Power brands benefit from live casino options from Evolution.
Moreover, per the new collaboration, SBG’s brands Sky Bet, Sky Bingo and Sky Vegas will also benefit from Evolution’s leading live casino content. This partnership further extends Sky’s offering which is preparing to launch online slots content from NetEnt.
On the other hand, the Flutter-owned brand is already offering online casino slots games from the leading developer Red Tiger. In other words, the latest deal, in a way, extends an existing collaboration between SBG and Evolution, considering that both NetEnt and Red Tiger are sister brands of the global B2B solutions and content provider.
“We are honored to partner with yet another Flutter company, and one with such an impressive line-up of household name gaming brands.“
Gionata La Torre, CEO Europe at Evolution
Evolution’s CEO of Europe, Gionata La Torre, explained that the company is excited to join forces with another Flutter-owned organization. He explained that SBG has a growing number of popular and trusted brands and acknowledged that the brand brings unique online casino and sports betting experiences to millions of UK players. Finally, La Torre said: “We are very much looking forward to adding to those player experiences with our world-leading live casino.”
“We recognize the strong performance of Evolution’s live casino portfolio and also the sheer breadth and variety of content, which is growing all the time.“
Andrew Rushgrove, gaming MD at Sky Betting & Gaming
Andrew Rushgrove, Sky Betting & Gaming’s gaming MD, acknowledged that Evolution’s leading live casino products are popular and the interest in them continues to grow. Focusing on the Sky Vegas brand, he said that it has solidified its leadership position within the iGaming market in the UK. Additionally, he predicted further growth given the unique opportunities created by live casino content. In conclusion, Rushgrove said that SBG is excited to deliver live casino content to its customers from Evolution, a leading developer within the vertical.