Kindred Group and Sportradar announced a new deal Tuesday. Under the terms of the new collaboration, Sportradar agreed to supply its leading social media advertising solution to boost customer acquisition for Kindred via multiple channels.

The recent deal will seek to help Kindred grow its customer base. At the same time, the company will explore acquisition options for social media channels and optimize its advertising spending. Sportradar’s ad:s paid social media advertising solution enables Kindred to target and acquire customers via social media by offering relevant content depending on online behaviors.

Kindred’s flagship brands, Unibet, VladCasino and 32Red will benefit from Sportradar’s technology which will generate hundreds of thousands of personalized ads. This will increase the effectiveness of social media advertising and will deliver targeted messages for sports fans and bettors across Instagram and Facebook.

“Under the terms of the deal, the sports technology company is helping the global digital entertainment brand to grow its customer base and increase the effectiveness of its advertising spend by optimizing social media as an acquisition channel,“

Sportradar explained

Sportradar has more than two decades of data expertise which helped the company create a leading paid social media advertising solution for the gaming and betting industry. The company identified that there are three billion people that are active on social media every month which creates new growth opportunities for operators via paid social advertising. Citing data from a private study, Sportradar revealed that its market-leading advertising solution helps “increase purchase intent and drive significant return on advertising spend of up to 450%.”

The Deal Will Boost Kindred’s Growth

Elen Barber, Kindred Group’s chief marketing officer, shared her excitement about the recent deal with Sportradar. She pointed out that Sportradar’s leading solution which is powered by AI technology will help Kindred enhance its social media advertising by delivering personalized content for customers in different regions. Last but not least, Barber said the deal will improve the delivery of marketing campaigns.

“By leveraging Sportradar’s AI-led technology, Kindred will enhance the relevancy and personalization of social media advertising across a number of regions, boosting our creative delivery capabilities and improving marketing campaigns’ time-to-market.“

Elen Barber, chief marketing officer at Kindred Group

Florian Geheeb, Sportradar’s global director of advertising sales, added that this is not the company’s first deal with Kindred. He explained that the latest partnership reaffirms Sportradar’s goal to deliver leading products and services for its partners within the gaming and betting vertical. Finally, Geheeb said: “An effective social media advertising strategy is essential for sustainable customer growth and must deliver strong return on investment; our ad:s paid social service will help Kindred Group realize this potential.”