Light & Wonder Incorporated and Everi Digital expand their long-term partnership and take it to the next level through a new deal. The partnership with Everi Digital, Everi Holdings Incorporated’s online gaming business, will allow Light & Wonder to expand across new markets in the UK, Europe, and Latin America.
Global expansion
Light & Wonder’s fans in the UK will be happy to hear that new games from Everi Digital’s impressive portfolio will be available to them through an advanced Light & Wonder online ecosystem.
When it comes to European expansion, the Italian players will get a chance to try some of Everi Digital’s games in the summer of 2024, while other countries will follow the lead and get access by the end of 2024.
Besides the European market, the companies will expand to South America, where the players will be able to enjoy thrilling Everi Digital’s titles from the first quarter of 2024.
Everi Holdings Incorporated became a leader in the industry when it came to providing both land-based and online casinos with fantastic content and advanced products such as financial technology services, player loyalty solutions, and bingo. The company is famous for following the newest trends, including launching fantastic video instant-win style games and perceived skill games that are about to be launched soon.
The partnership between Everi and Light & Wonder was established four years ago, and since then the companies have strengthened their positions in the North American market, offering a range of captivating content to the players in the continent.
Thanks to the success of the previous deals, they decided to expand it further. It means a lot to Light & Wonder since the deal is the latest phase of its long-term iGaming strategy, which includes establishing new partnerships with successful game developers and strengthening its position as one of the leading content providers in the world.
Light & Wonder’s portfolio currently consists of more than 3.500 games developed in-house and obtained from third-party studios. All of them provide a safe and secure gaming experience since they’re enriched with various responsible gaming tools.
Mutually beneficial partnership
Jordan Brent, the Digital Commercialization Vice-President at Everi, said: “This exciting collaboration with Light & Wonder allows Everi Digital to deliver our award-winning engaging gaming entertainment experiences to new players and markets. We are looking forward to providing our innovative content to a new segment of online players, driving the continued growth trajectory of our collective iGaming business.”
Steve Mayes, the Digital Partnerships Senior Director at Light & Wonder added: “Everi Digital’s content has proven hugely popular with players in North America and we look forward to sharing its games across more of our global network. We are always looking to expand the scope of our online content and stepper and skill games on Everi’s product roadmap will help achieve that goal.”
Source: Campbell, Alan, “Light & Wonder Signs Expanded Deal Allowing Everi Digital to Further Global Reach”. European Gaming. 2/6/2023.
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