The warm embrace between professional sports leagues and betting continues, as the NBA has announced new odds and wagering integration within NBA League Pass. The feature is powered by Sportradar’s emBET and will display odds right along with live game broadcasts.

viewers can tap on the odds and immediately place a bet

Where it differs significantly from other gambling line displays is that viewers can tap on the odds and immediately place a bet in either the FanDuel or DraftKings app. The two US sports betting market leaders are official betting partners of the NBA.

In Tuesday’s announcement, Sportradar Senior Vice President of Audiovisual Patrick Mostboeck said that the emBET overlay makes “in-play betting more engaging and immersive.”

“Integrating emBET is consistent with the NBA’s vision to create hyper-personalized and customized viewing experiences within NBA games,” added Scott Kaufman-Ross, the NBA’s Executive Vice President of Media and Gaming. “For NBA fans who want to wager on our games during live action, they can now elect to receive contextualized betting information directly on NBA League Pass.”

The betting functionality in the NBA League Pass app is only available in states where sports wagering is legal. It is also opt-in, meaning that users will not see it unless they specifically choose to turn it on.

The post NBA, Sportradar Add Betting Overlay to NBA League Pass App appeared first on Vegas Slots Online News.

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