White Hat Gaming, an iGaming platform provider, has teamed up with LMG Gaming, owned by Liberman Media Group. As a result, the company will deliver its Player Account Management (PAM) solution which will be integrated directly with the ApuestaPR brand, the sportsbook arm of LMG Gaming.

ApuestaPR Continues to Aspire to Leadership Position in Puerto Rico

ApuestaPR will use White Hat’s product and make sure that it leverages it to provide sports bettors in Puerto Rico with advanced access to a flexible and reliable betting platform. The platform comes with proprietary cashier offers and configuration options, that make it easy for partners, and in this case, ApuestaPR, to tweak the solution any way that suits their player bases.

This partnership follows a similar agreement between LMG and Kambi, which launched its products with the ApuestaPR brand. Commenting on the partnership, White Hat Gaming CEO Phil Gelvan said:

Striking this new agreement with LMG Gaming is an exciting milestone for us. It takes our PAM into a new region and further highlights the increased demand of our overall offering.

White Hat Gaming CEO Phil Gelvan

Gelvan welcomed the opportunity to work with team ApuestaPR and said that the brand was a forward-thinking company that White Hat was fully prepared to support. LMG Gaming’s Winter Horton also welcomed the partnership.

He argued that White Hat’s product fully matches the company’s own expectations and needs and added that it would help Apuesta PR become the leading brand in Puerto Rico, without specifying the vertical.

“LMG Gaming went through an extensive selection process, and it was very clear that White Hat’s proprietary and flexible technology was truly best in class and the perfect fit for our ApuestaPR brand,” Horton said.